Super Bowl automobile Ads – terribly fascinating knowledge

Super Bowl is typically the pinpoint once it involves advertising. automobile firms pay lots of bucks developing their Super Bowl ads and even additional to be ready to show them throughout the sport. We’ve been aggregation some knowledge concerning these ads and located terribly fascinating stuff we’d currently wish to share with you

Audi

once it involves on-line video, Audi fans area unit significant YouTube users. They discuss YouTube content 70x quite content on Hulu, Vimeo and different on-line video sites. Compared to different audiences we’ve analyzed, this audience skews considerably toward YouTube
Audi fans conjointly like various rock (+31%), the music chosen to underscore the ad

Audi 2013 Super Bowl 545x289 at Super Bowl automobile Ads terribly fascinating knowledge

Chrysler

Among the last 3 spokespeople for Chrysler’s Super Bowl campaigns, Eminem is far and away the foremost in style

Chrysler fans point out Eminem twelve-tone system quite the typical population, and once they do, they specific a robust affinity for him
rap is additionally the foremost musical genre genre among Chrysler fans
Motor City and Berry Gordy aren't even on the map

Chrysler three hundred Motor City Edition one at Super Bowl automobile Ads terribly fascinating knowledge

Lincoln

Jimmy Fallon was positively the correct alternative among late night hosts. Lincoln fans discuss his show double the maximum amount as Conan’s, 8x the maximum amount as Jimmy Kimmel’s and 17x the maximum amount as Craig Fergusen’s
Twitter conjointly was the highest media channel overall among Lincoln fans, that supports their call to require submissions through a Twitter hashtag #steerthescript

SteerTheScript 545x304 at Super Bowl automobile Ads terribly fascinating knowledge

Mercedes

Usher is 5x additional in style among Mercedes fans than Kate Upton. each area unit employed in Mercedes ads this year
different musical genre artists among Mercedes fans were M.I.A., Sanata, and David Guetta

2013 Super Bowl CLA Ad 545x256 at Super Bowl automobile Ads terribly fascinating knowledge

Toyota

#wishgranted wasn't in style among Toyota followers, by our count solely registering 163 mentions
Toyota fans conjointly underneath index by five-hitter for mentions of massive Bang Theory and Kelly Cuoco
tv series that area unit in style among Toyota fans area unit Mad Men, terpsichore With the celebs, and also the Walking Dead

Kaley Toyota Ad 545x297 at Super Bowl automobile Ads terribly fascinating knowledge

How can we apprehend this? TrueLens’ software package analyzed statistically important random samples of the followers of those major automobile brands. we have a tendency to ran thousands of algorithms on lots of public expressions from these people to distill their whole preferences, media habits, on-line influence and additional. lots of brands assume they apprehend their customers, however select spokespeople and themes for his or her ads on the face of it arbitrarily. Our aim with this knowledge was to explore that brands created ads that may really resonate with their customers and folks like them
Data Source: TrueLens, 2013